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The portfolio of James Abercrombie
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Against All Odds: Mailchimp's 2020 Annual Report

2020 was a doozy, so Mailchimp decided to make their report focus more on their customers’ success stories and bright spots rather than dwell the negative things that happened. I illustrated the report with Chris Sandlin and Luke Webster, and then Linda McNeil animated the whole thing. Our killer dev team put it all together with crazy speed. Check it out here.
Awards:
D&AD Graphite Pencil - Illustration
D&AD Wood Pencil - Graphic Design
ADC Silver Cube - Brand/Communication Design
The One Club Bronze Pencil

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Additional Credits:
Additional Credits:

Christian Widlic - Creative Director
Ross Zietz - Art Director
Meg Lindsay - Designer
Austin Ray - Writer
Chris McGee, Christina Scavone - Comms
Jordan Andree, Brian Ball - Dev
and countless others tbh

School Night

School Night is a vintage-inspired kids' brand. I created School Night with my wife to bring back the rad and exciting t-shirt designs of the 70s and 80s, and we hope to expand to records and books soon.

website   |   instagram

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Branding

Goldstar Recordings
Goldstar Recordings

Goldstar Recordings is a record label based in Australia and Nashville, TN.

MC Records
MC Records

MC Records is Mailchimp’s record label.

Profile + Principle
Profile + Principle

Profile + Principle is a modern architecture firm in Nashville, TN that I named and branded in partnership with Mark Kirby.

Teamworks Art
Teamworks Art

Logo for a company that makes licensed college sports collectibles.

School Night
School Night

Logo for the kids clothing brand I started with my family.

Satis Factory
Satis Factory

Logo for an imaginary factory for a real Mattiel album.

Taradactyl
Taradactyl

Logo for my favorite DJ.

Bowli Hai
Bowli Hai

Bowli Hai was a proposed tiki bowling lounge that wasn’t to be. Too bad, it would've been awesome.

Kanga
Kanga

Kanga is a crowdsource delivery app. This was an unused option developed in partnership with Matchstic.

Mailchimp Games

I’ve illustrated and art directed two games for Mailchimp. I also helped set a lot of the general vibe of the games and helped write the jokes.

Meow Mart
Meow Mart

You’re a bodega cat, dodging snacks from a villainous vending machine. Play it here.

Awards:
FWA Site of the Day
Awwwards Honorable Mention

Post Haste
Post Haste

You’re young Freddie, before he inherited a multi-million dollar email business (and before the internet). Prove to your pops that you have what it takes to run the family business by delivering some postcards and by not getting obliterated by an abandoned shopping cart. Play it here.

Additional Credits:
Game Development and Project Lead: Chase Curry
Animation: Linda McNeil
Additional Illustration: Luke Webster
Music: Luke Webster
SFX, Post Haste: Caleb Andrews
SFX, Meow Mart: Luke Webster
Producer, Post Haste: Elizabeth Teasley
Producer, Meow Mart: Paul Byk
Additional Art Direction, Meow Mart: Ross Zietz
Additional Illustration, Post Haste: Joe Montefusco

Mailchimp Parades

I’ve been fortunate to work on quite a number of parades at Mailchimp. I have been the lead designer on all these projects. For the Inman Park Parades, I was the creative lead. With the Pride Parades, I partnered with artists from the LGBTQ+ community to help transfer their vision to balloons, giveaways, and parade participant apparel.

Pride 2018 with Barry Lee
Pride 2018 with Barry Lee
Pride 2018 with Barry Lee
Pride 2018 with Barry Lee
Pride 2018 with Barry Lee
Pride 2018 with Barry Lee
Pride 2019 with Adam J. Kurtz
Pride 2019 with Adam J. Kurtz
Pride 2019 with Adam J. Kurtz
Pride 2019 with Adam J. Kurtz
Pride 2019 with Adam J. Kurtz
Pride 2019 with Adam J. Kurtz
Inman Park Parade 2018
Inman Park Parade 2018
Inman Park Parade 2018
Inman Park Parade 2018
Inman Park Parade 2018
Inman Park Parade 2018

Additional Credits:
Photography: Jamie Hopper, Albrica Tierra, Lizzy Johnston
AD: Ross Zietz
Additional Linocuts, Inman Park Parade: Mattiel Brown, Luke Webster
Parade Coordinator: Ashley Wilson
Pride Parade Consultation: Pride Employee Resource Group at Mailchimp
Pride Parade fabrication partner: XD Agency

Club Soda

I was lucky enough to design the logo and every poster for Atlanta’s coolest dance party.

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Brother Moto

I partnered with the cool dudes at Brother Moto to design two tees for their spring/summer line. The designs were based on 1970s motocross.

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Unfamous Pirates

Unfamous Pirates from Arrrrgh! to Z is an unfinished children's book about the most fearsome and fumbling swashbucklers to ever fade into complete obscurity. Their tales of mischief, misadventure, and mismanagement are collected here to amuse and horrify the ages. All ages. I illustrated this book myself and wrote the poems with my wife.

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Music Packaging

The Explorers Club - Grand Hotel
The Explorers Club - Grand Hotel

Designed the LP, CD, Cassette, and 8 Track. Cover photo by Troy Stains.

The Explorers Club - Together
The Explorers Club - Together

Designed the LP, CD, and Cassette versions. Cover painting by Brent Funderburk.

HoneySmoke - Songs for the Sun and the Rain
HoneySmoke - Songs for the Sun and the Rain

I designed and illustrated this one by South Carolina roots rock band HoneySmoke.

Ian Campbell and the Recruits - Against the World
Ian Campbell and the Recruits - Against the World

I designed and took the cover photo (using rear projection!) for this EP by alt-country musician Ian Campbell. The back photo is by Karla Jean Davis.

The Explorers Club - Singles
The Explorers Club - Singles

More design and illustration for The Explorers Club.

"Together" ad for Shindig! Magazine
"Together" ad for Shindig! Magazine

Vintage-styled trade ad for Shindig! Magazine, a publication centered around vintage music.

Ryan Davis - Brushfire
Ryan Davis - Brushfire

Design for a big band jazz singer. Photography by Karla Jean Davis.

Posters

Coffee Hour - Susan Cain
Coffee Hour - Susan Cain

A poster for Susan Cain, the author of a book about using introversion to your advantage, which really spoke to me for some reason.

Coffee Hour - Art Spiegelman
Coffee Hour - Art Spiegelman

I made a poster about stressing out about making a poster for one of my heroes, Art Spiegelman (Author of Maus, creator of Garbage Pail Kids, etc etc).

Hot Blooded
Hot Blooded

Poster for a monthly event at Lloyds resembling 1970s rock mags.

Golgotha
Golgotha

A poster for a silent film tribute/satire directed by Karla Jean Davis.

Chomp and Stomp '13
Chomp and Stomp '13

Chomp and Stomp is an annual chili cookoff/music festival that benefits the historic neighborhood of Cabbagetown in Atlanta, GA.

No Ordinary People
No Ordinary People

A poster for a fundraiser event for Lazarus Ministries inspired by a CS Lewis quote.

Chomp and Stomp '12
Chomp and Stomp '12

Corporate

Chick-fil-A Foundation - "The Nugget" Logo
Chick-fil-A Foundation - "The Nugget" Logo

The nugget is an online blog for the Chick-fil-A Foundation, a charity organization. Done in partnership with The SuperGroup.

Blue Cross Blue Shield of Tennessee - Fresh Food
Blue Cross Blue Shield of Tennessee - Fresh Food

Fresh Food is an initiative to get kids to care about eating veggies. We made about 10 original characters (some based on celebrities) with infographics for parents and activity sheets for kids. Done in partnership with The SuperGroup.

Various Corporate Logos
Various Corporate Logos

Internal and Consumer-facing logos for various clients. Done in partnership with the SuperGroup.

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Listerine Brand Toolbox
Listerine Brand Toolbox

The Listerine Brand Toolbox is an annual report and all-in-one sales guide for the Listerine Sales Team. Done in partnership with The SuperGroup.

Reach Floss Ads
Reach Floss Ads

Done in partnership with The SuperGroup.

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Chick-fil-A "REMARK"able Together Book
Chick-fil-A "REMARK"able Together Book

Chick-fil-A's guide to organizational changes and campus redesign. Done in partnership with The SuperGroup.

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Mailchimp Small Mall
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Against All Odds: Mailchimp's 2020 Annual Report
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School Night
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Branding
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Mailchimp Games
Pride 2018 with Barry Lee
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Mailchimp Parades
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Club Soda
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Brother Moto
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Unfamous Pirates
The Explorers Club - Grand Hotel
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Music Packaging
Coffee Hour - Susan Cain
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Posters
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Corporate
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Motion/3D
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Odds & Ends